Did you know that nearly eight in ten consumers have walked into a new store for the very first time just because of its sign? It’s true. A survey found that 76% of shoppers are drawn in by signage alone. Many businesses, however, overlook how much a great sign can influence customer behavior. The right sign does more than just show your name; it attracts foot traffic, boosts sales, and builds your brand identity. To order a custom sign, you need to define your goals, choose the right sign type, prepare your design, and select a reliable partner. This guide will walk you through everything you need to know to order a custom sign that makes a real impact.
Why a Great Sign is Your Best Silent Salesperson
Your sign is often the very first handshake a customer has with your business. It silently communicates your brand’s quality and personality before you ever say hello. Research shows that 68% of consumers believe the quality of a business’s sign reflects the quality of its products or services. A creative, well crafted sign builds trust from the first glance.
On the other hand, a sloppy or boring sign can hurt your credibility. Over half of consumers (52%) admit they are less willing to enter a store with poorly made signs. The good news? A fantastic sign gets people talking. Nearly 75% of shoppers have told someone else about a business simply because they were impressed by its signage. Investing in a quality sign is an investment in your reputation.
Choosing the Right Type: What Kind of Custom Sign Do You Need?
Before you order a custom sign, it’s important to think about its job. Different signs serve different purposes, from catching the eye of people on the street to helping customers make a decision once they are inside.
For Drawing in Foot Traffic (Exterior Signs)
If you want more walk in customers, your exterior signage is your best tool. A clever A-Frame on the sidewalk or an elegant blade sign hanging from your storefront can stop people in their tracks. In fact, 67% of consumers have bought something simply because an outdoor sign caught their attention. Consider these options:
A-Frame Signs: Perfect for daily specials, witty messages, or directing foot traffic. Products like the A-Frame Sign from George & Willy are lightweight, durable, and easy to move.
Blade Signs: These signs project from your building, making your business visible from down the street. They are essential for discoverability; see the Rectangle Blade Sign for a clean, modern option.
Light Box Signs: To capture attention day and night, an illuminated sign is unbeatable. Lighted signs can attract up to 400% more views than unlit ones.
To make your hours obvious at a glance, add a clean Open Sign at the entrance.
For Guiding and Selling (Interior Signs)
Once customers are inside, your job is to guide them and make their experience seamless. Interior signs are crucial, especially since over 70% of all buying decisions are made in the store.
Menu Boards: For cafes and restaurants, a clear and stylish menu board is a must. Easy to update systems, like a Magnetic Menu Board, allow for quick changes to daily specials or prices.
Countertop Signs: Small signs on your counter can communicate key information, like your Wi Fi password or payment options, without creating clutter. For example, try a set of Counter Signs.
Wayfinding Signs: Help customers find what they need with simple, clear directional signs for restrooms, exits, or different sections of your store.
Short on wall space? The Ceiling Menu Board keeps menus visible without crowding your walls.
The Design Process: Key Elements for an Effective Sign
When you’re ready to order a custom sign, the design details matter. A successful sign is a blend of artistry and science, focusing on clarity, branding, and longevity.
Make it Legible and Clear
A sign’s primary job is to communicate. If people can’t read it, it’s not working. According to consumers, legibility is the single most important characteristic of a good sign. A staggering 83% of people say readable text is an essential feature. Use clean fonts, strong contrast between the text and background, and keep your message concise.
Ensure Brand Consistency
Your signs should all speak the same visual language. Using a consistent logo, color palette, and style across all your signage builds brand recognition and trust. Businesses with consistent branding can see their revenue increase by up to 33%. A cohesive look makes your business appear more professional and memorable.
Consider Materials and Durability
The material you choose affects your sign’s look, feel, and lifespan. For outdoor signs, durability is key. Powder coated aluminum is an excellent choice because it is weather resistant and will not rust. For indoor signs, you might consider wood or steel for a different aesthetic. Investing in high quality materials from the start ensures your sign looks great for years to come.
How to Order a Custom Sign: A Step by Step Guide
The process to order a custom sign can be straightforward if you break it down into a few simple steps.
Define Your Goal and Location: First, decide what you want your sign to achieve. Is it to increase visibility from the street, announce a sale, or improve your interior’s feel? Knowing its purpose and where it will be placed will guide your decisions.
Choose Your Sign Type and Material: Based on your goal, select the best type of sign. Think about whether you need an outdoor A-Frame, an indoor Menu Board, or a set of Table Talkers for countertop communication.
Prepare Your Customization: Many modern signage solutions, like those from George & Willy, provide a beautiful, blank canvas. They are designed for you to easily add your own branding using a vinyl decal from a local signwriter. This approach gives you a high end, custom look without the long lead times and high costs of full fabrication.
Order a Custom Sign and Plan for Logistics: Once you’ve chosen your sign, think about the practical details. Check local regulations to see if you need a permit, especially for large exterior signs. Choose a reliable company that offers fast shipping and stands behind its products with a solid warranty.
Finding Your Perfect Signage Partner
Choosing where to order a custom sign is a big decision. Look for a partner that offers more than just a product. George & Willy focuses on creating a cohesive ecosystem of design led signage that is built to last. With an emphasis on premium materials, a timeless aesthetic, and thoughtful design, their products are made to elevate your space. They offer fast, reliable global shipping from warehouses in the US, Europe, and Australia, plus a 2 year warranty on all products.
Ready to find a sign that tells your brand’s story? Explore the collection at George & Willy to find the perfect fit for your business.
Frequently Asked Questions
How much does it cost to order a custom sign?
The cost varies widely depending on the type, size, material, and illumination. For example, a simple A-Frame sign might cost a few hundred dollars, while a large, illuminated exterior sign could be significantly more. It’s best to set a budget based on your specific needs.
Can I put my own logo on your signs?
Yes. George & Willy signs are shipped as beautifully crafted blank products. This allows you to work with a local signwriter to apply your own vinyl logo or lettering, giving you a custom result with maximum flexibility and speed.
How long does it take to get a sign?
Production and shipping times differ. A major benefit of ordering a ready made sign is speed. For instance, George & Willy typically processes orders in 1 to 2 business days, with express shipping often taking just 1 to 5 working days.
What are the best materials for outdoor signs?
For outdoor use, you need materials that can withstand the elements. Powder coated aluminum is a top choice because it is lightweight, strong, and does not rust. Stainless steel is another durable option.
Do I need a permit for my business sign?
It depends. Most towns and cities have regulations for exterior business signs, especially those that are large or illuminated. It is always a good idea to check with your local authorities before you install a new sign.
What if I am unhappy with the sign when it arrives?
Reputable companies will have customer friendly policies. George & Willy offers a 100 day return policy on full priced items and a 2 year warranty that covers faulty workmanship or materials, so you can order a custom sign with confidence.
