Signage for Storefronts, Shops & Businesses

People often decide how they feel about a space before they even open the door, and more often than not, it’s the sign that makes that first impression. With 76% of Americans saying they’ve entered a store purely because of a sign, it’s worth getting it right.

Whether it’s a standing sign or a wall-mounted blade sign, each George & Willy design is made to be functional, durable, and look good in any space. Whether you're running a café, fitting out a creative studio, or launching a pop-up, our signage is here to help you make your mark.

Our range includes signage for just about every situation. Think standing signs, A-frames, blade signs, bathroom signage, magnetic displays, and hanging signs, designed to suit everything from footpaths to front desks. Whether it’s a charming sandwich board on the sidewalk or a sleek standing sign by the counter, we’ve created a sign for every moment.

Not sure which display suits your space? For shops and studios, blade signs offer visibility from the street, while standing signs or A-frames work well for walk-ins and outdoor messaging. Wall-mounted signs are a great option for outdoor wayfinding, and magnetic menu displays make updating information fast and easy.

Each piece is made from high-quality, durable materials, like powder-coated aluminum acrylic, and stainless steel. These materials are weather-resistant, lightweight, and easy to update or move around as your space evolves. From signage that can handle the elements outdoors or something minimal and tidy indoors, everything in the George & Willy range is made to last and designed to blend seamlessly with your fit-out.

Want to match your brand’s tone down to the last detail? Choose from rounded shapes, foldable frames, or vertical blades, all available in neutral finishes that suit most palettes. And if you need something custom, we’re happy to help you explore the options.

Are George & Willy metal signs weatherproof?

Yes, our outdoor metal signage is built to withstand sun, wind, and rain. Powder-coated aluminum is naturally rust-resistant and won’t peel or bubble like painted alternatives. These signs are perfect for storefronts, footpaths, or any setting where you need reliable signage that still looks good at the end of the day.

What finish is used to prevent rust?

We use a powder-coated finish, which creates a protective barrier that’s more resistant than paint. It gives our signs that iconic matte texture and keeps them looking new, even with regular outdoor exposure. This finish also enhances the color depth and tactile quality of each piece: an important detail for signage that’s both seen and touched.

What types of metal signs are best for different businesses?

Blade signs are perfect for narrow streets and pedestrian-heavy areas where visibility is key.

Standing signs work well near entrances or as indoor wayfinding tools.

A-frame signs are ideal for daily messages, specials, or footpath placement, so they’re great for cafés or weekend markets.

Metal bathroom signs add visual consistency across commercial fit-outs and ensure even the smallest details align with your brand.

What materials are commonly used in George & Willy metal signage?

Our main material for our outdoor signs is aluminum: it’s rust-proof, lightweight, and looks great with our powder-coated finishes. Some signs also incorporate stainless steel details for added strength or contrast. This mix of materials allows for a sturdy sign that doesn't sacrifice clean lines or aesthetic value. 

Looking to update your space with signage that’s both tough and timeless? Explore the Metal Signage range, or browse by style: A-Frame Signs, Blade Signs, and Standing Signs.