"George & Willy Firestarter"
"Object of Desire: A Hanging Laundry Rack from a New Zealand Maker" - 2018
"From New Zealand to New York: George & Willy"
"The Wall-Mounted Baker Menu Lets You Get Creative with Words" - 2018
"2017: Gift Guide: New Homeowners" - 2017
"Wall-Mounted Kraft Paper Roll Dispenser" - 2014
"This New Zealand Design Duo’s Headquarters Are as Fresh and Lighthearted as They Are." - 2019
Will McCallum and George Wilkins weren’t having much luck at outdoor craft marketplaces. They liked the items they’d been designing since their university days, and so did their friends, but sales were "meh." So they went online, and lo and behold, they were suddenly where they’d aspired to be: in the global market."