"George & Willy Firestarter"

"You took time picking out the right fireplace. So don't go lighting it with tools that look like they belong in an 1800s saloon. The George & Willy Firestarter is as effective as it is aesthetically pleasing. The kit includes a simple retangular vessel that holds lamp oil and a matching firestone rod. You fill the vessel with the included oil, let the stone soak, roll it in the ashes, light it, set it underneath your wood for 15 minutes or so, and you're all set. The vessel also serves as a holder for the firestone, and both are finished in unassuming matte black."
George & Willy