George embodies the George & Willy ethos. A passionate maker and adventurer, he steers the company from a business perspective.

Always wearing merino socks. A passion for all things design, Will loves creating new products and making existing ones even better.

Jo is in charge of customer inquiries and partnerships, dealing with any queries or questions you might have.

Taking care of everything finance and logistics, Ari gets our products from A to B without a glitch.

With a keen eye for design, Rose ensures everything is on brand and looking good. She's also a skilful copywriter, and occasional George & Willy model.

Brandon is a wizard on the computer. He spends his day making improvements on current products and designing new ones.

Holly looks after our website, ensuring everything looks great and is running smoothly.

Cam makes sure everything is on track behind the scenes, working alongside Ari to keep inventory and shipping in check.

To be honest, our laziest and least effective staff member. Can’t write an email to save herself, never washed a dish in her life. But look at her.